515 chemicals. Every day.

The average woman applies them through beauty products. 60% are absorbed into the bloodstream. Many are known carcinogens that companies have concealed for decades.

$8.9B

J&J settlement for 100,000+ cancer cases

99%

Lipsticks tested contained lead

11 vs 1,400

Chemicals banned: US vs EU

The beauty industry generates $532 billion annually by systematically exposing consumers to carcinogens, endocrine disruptors, and neurotoxins while spending millions to prevent regulation.

The Cover-Up

Johnson & Johnson knew since 1971.

Internal documents showed executives knew their talc contained asbestos. They targeted marketing to African American women despite higher ovarian cancer risk. The FDA found asbestos in products as recently as 2019.

22,000+ women dead

From ovarian cancer linked to talc use. Disproportionate impact on Black women who were specifically targeted with marketing campaigns.

They covered up contamination for 50+ years while marketing their product as "pure" and "gentle."

Lead in 99% of lipsticks. No safe level exists.

FDA Testing Results

Major brands contained up to 7.19 ppm lead. L'Oréal, Maybelline, CoverGirl, Revlon all tested positive. Women unknowingly ingest 24mg of lead annually from lipstick alone.

Foundation & Eye Makeup

75% of products contained toxic heavy metals. Cadmium, arsenic, mercury, and nickel detected. Children's makeup particularly contaminated - Claire's recalled 17 products.

No federal limits on heavy metals in cosmetics despite known dangers. The industry lobbied against mandatory testing requirements.

"Forever chemicals" in 82% of waterproof mascaras.

82%

Waterproof mascaras

63%

Foundations

62%

Liquid lipsticks

PFAS are linked to cancer, birth defects, and immune system damage. They accumulate in the body forever - found in 99% of Americans' blood.

Not listed on ingredients. Companies claim "trade secrets." Women have 40% higher PFAS blood levels than men, primarily from cosmetics.

Targeting Vulnerable Communities

Hair relaxers increase uterine cancer risk 155%.

NIH research confirmed the link. L'Oréal, Revlon, SoftSheen-Carson face 8,000+ lawsuits. Products contained formaldehyde and endocrine disruptors. Companies knew risks since the 1980s but continued marketing to children.

60% of users are Black women. Products marketed to Black women contain 45% more toxic chemicals. Higher rates of reproductive issues linked to product exposure. Companies profit from beauty standards rooted in racism.

Sunscreen chemicals absorbed at 438x safe levels.

FDA study found oxybenzone and octinoxate in the bloodstream after single use. Chemicals detected in breast milk, urine, and blood for weeks. Linked to hormone disruption. Industry marketed them as "safe for daily use."

Benzene Contamination

70% of dry shampoos contain benzene. Levels 10x higher than allowed in gasoline. P&G recalled 30+ products.

Endocrine Disruptors

90% of cosmetics contain them. Parabens found in 99% of breast cancer tumors. Hidden under "fragrance" loophole.

The FDA cannot recall dangerous cosmetics.

$100M

Cosmetics industry lobbying since 2019

1938

Last major cosmetics law passed

Self-Regulated

Industry polices itself through its own trade association

The EU bans 1,400+ chemicals. The US bans 11. American consumers remain largely unprotected.

An industry built on deception.

From asbestos in baby powder to lead in lipstick, the pattern is undeniable. Until mandatory safety testing and meaningful penalties are implemented, millions will continue unknowingly applying toxins daily in the name of beauty.